loom.com

loom.com is a Magician brand — cool, kinetic, bold, modern and visionary — anchored on #1868db and Charlie Text, smooth motion.

Adjectives

• cool
• kinetic
• bold
• modern
• visionary

Personality axes

Evidence

• #1868db at 215° reads cool → cool (warmth -1)
• 24px median radius, 300ms median motion → kinetic (energy +0.67)
• heaviest weight 700, 5.2:1 brand contrast → bold (weight +0.54)
• Axis fingerprint nearest the Magician archetype (62% fit, vs Outlaw).

Page intent

landing 31% confidence

Material language

material-you

Imagery style

flat-illustration

Component library

tailwindcss

Stack

next · Tailwind

Voice tone

neutral

1 primary · 1 secondary · 1 accent · 9 neutrals · 28 total

Neutrals

Full palette

WCAG 94% · 17 passing pairs · 1 failing. Full breakdown in §11.

3 families · 20 sizes · 4 weights

Display

Charlie Text

Body

Charlie Display

Weights

400, 700, 500, 600

Specimen

Scale

Base 2px · 15 steps captured

Rhythm

9 radii · 6 elevation tiers

Border radii

Elevation

unknown · 24 captured

Library

unknown

Confidence

0%

Stroke style

—

Feel: smooth · 5 durations · 4 easings

Duration scale

Easings

• custom
• ease-in-out
• ease-in
• custom

tailwindcss · 1 component patterns captured

Mocks

Detected patterns

neutral · — · —

Headlines from the site

• One video is worth a thousand words
• Millions of people across 400,000 companies choose Loom
• Ship faster with AI bug reports
• The easiest screen recorder you’ll ever use

CTA verbs

• ×4
• ×3
• ×1
• ×1
• ×1
• ×1
• ×1
• ×1

Failing pairs

Suggested replacements

• #7d818a → (3.47:1)

Drop-in code for the most common stacks. All values from the live extraction.

:root {
  --color-primary: #1868db;
  --font-display: "Charlie Text";
  --space-base: 2px;
  --radius-md: 6px;
}

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: { brand: '#1868db' },
      fontFamily: { display: ['Charlie Text', 'serif'] },
      spacing: { base: '2px' },
      borderRadius: { md: '6px' },
    },
  },
};

Run npx designlang pack loom.com for the full bundle (DTCG, shadcn, Figma vars, motion, anatomy, Storybook).

1. Lead with the primary.

   It belongs on calls-to-action and one accent moment per screen. Not on body copy.

2. Two type families, three weights.

   Display for headlines, body for paragraphs. Resist a third unless there is a real reason.

3. Snap to the spacing scale.

   Padding, margin, and gap should land on the values in §05. One-off pixels accumulate into noise.

4. Treat accessibility as a hard constraint.

   When a colour pair fails WCAG, fix the colour — not the contrast check.