framer.com

framer.com is a Magician brand — cool, kinetic, bold, modern and visionary — anchored on #0066ff and Inter, smooth motion.

Adjectives

• cool
• kinetic
• bold
• modern
• visionary

Personality axes

Evidence

• #0066ff at 216° reads cool → cool (warmth -1)
• 18px median radius, 300ms median motion → kinetic (energy +0.57)
• heaviest weight 700, 4.8:1 brand contrast → bold (weight +0.57)
• Axis fingerprint nearest the Magician archetype (62% fit, vs Outlaw).

Page intent

landing 61% confidence

Material language

flat

Imagery style

photography

Component library

vuetify

Stack

framer

Voice tone

neutral

1 primary · 1 secondary · 1 accent · 12 neutrals · 23 total

Neutrals

Full palette

WCAG 100% · 0 passing pairs · 0 failing. Full breakdown in §11.

10 families · 15 sizes · 4 weights

Display

Inter

Body

Inter Variable

Weights

400, 500, 600, 700

Specimen

Scale

Base 5px · 14 steps captured

Rhythm

11 radii · 6 elevation tiers

Border radii

Elevation

unknown · 24 captured

Library

unknown

Confidence

0%

Stroke style

fillDominant

Feel: smooth · 1 durations · 2 easings

Duration scale

Easings

• ease-in-out
• ease-in-out

vuetify · 2 component patterns captured

Mocks

Detected patterns

neutral · — · —

Headlines from the site

• Framer is the AI website builder for standout sites
• Shipped with Framer
• Agents that work alongside you, not instead of you
• Design with an agent

CTA verbs

• ×2

No failing contrast pairs detected.

Drop-in code for the most common stacks. All values from the live extraction.

:root {
  --color-primary: #0066ff;
  --font-display: "Inter";
  --space-base: 5px;
  --radius-md: 4px;
}

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: { brand: '#0066ff' },
      fontFamily: { display: ['Inter', 'serif'] },
      spacing: { base: '5px' },
      borderRadius: { md: '4px' },
    },
  },
};

Run npx designlang pack framer.com for the full bundle (DTCG, shadcn, Figma vars, motion, anatomy, Storybook).

1. Lead with the primary.

   It belongs on calls-to-action and one accent moment per screen. Not on body copy.

2. Two type families, three weights.

   Display for headlines, body for paragraphs. Resist a third unless there is a real reason.

3. Snap to the spacing scale.

   Padding, margin, and gap should land on the values in §05. One-off pixels accumulate into noise.

4. Treat accessibility as a hard constraint.

   When a colour pair fails WCAG, fix the colour — not the contrast check.